Day 4 at Mercedes-Benz Fashion Week Miami 2012

by STEFY[RUNWAYORTHEHIGHWAY]

NORMA KAMALI SWIMWEAR /At the HIGH BAR ROOFTOP 1111 COLLINS AVENUE

Combining new technology and fashion has been a fascination for Norma. The Norma Kamali iPhone app, introduced at her presentation “The Democratization of Fashion” in 2009, and the use of new Scanlife technology, allows customers to shop from her flagship store’s window and throughout the store by using 2D barcodes. Her social interaction can be read weekly on her Huffington Post blog.

With ScanLife technology, Kamali customers can scan the styles they want and their orders are then sent overnight as part of the “Try Before You Buy” service. This service allows the customers to have 48 hours to try their purchases in the comfort of their homes and to only keep what styles they love. Continuing to leverage technology and making her designs more accessible, Norma was the first designer to create a virtual online store on eBay.

Norma has received numerous awards for fashion design, architecture design, interior design, the creation of fashion video short stories and community public service. She also has a plaque on the Fashion Walk of Fame.

SHIVAN & NARRESH/ POOL DECK

‘SHIVAN & NARRESH’ was launched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. SHIVAN & NARRESH has a unique signature style that is bold, confident & sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand.

RED CARTER/ PENTHOUSE

Known for sophisticated swimwear with a sense of edge, renowned designer Red Carter lends his contagious charm, unique design outlook, and years of industry experience to the wildly popular brand that bears his name.

CIA.MARITÍMA/ CABAÑA GRANDE

Now the hottest and most popular swimwear in Brazil, CIA.MARITIMA combines handwork, embroidery, crystal beading, and intricate lace. Benny Rosset created a brand that is sought after by supermodels and celebrities alike, after making its debut in New York at Olympus Fashion Week in 2006 at Bryant Park.

CIA.MARITIMA is truly a symbol of elegance and sophistication. It stands out in its glamorous campaigns, runway shows and casts the hottest models of the moment, such as Karolina Kurkova, Naomi Campbell, Gisele Bundchen, Miranda Kerr, and Isabeli Fontana, among others and is constantly featured in many prominent fashion magazines.

LULI FAMA/ OASIS

The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced exceptional details tailored to accentuate a woman’s figure. Luli Fama is ideal for fashion-forward women who love sunlit summers and nights full of energy. Every collection reflects a new thought process and design concept.

LUXE BY LISA VOGEL/ CABAÑA GRANDE

The perfect blend of Lisa’s laid back beach upbringing with the eclectic cultural influences derived from her extensive travels, LUXE by Lisa Vogel is the smart, stylish and sexy swimwear solution for beach sophisticates and stylish people across the globe.

LISA BLUE/ OASIS

‘Lisa Blue’ represents the girl of the future who can be sexy, beautiful, powerful and environmentally aware at the same time. She is not afraid to share her beauty with the world and so shows other girls that they too can shine.

(Source: Mercdes-Benz Fashion Week Miami 2012)

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