The Mercedes-Benz Fashion Force Hits Miami


Me posing next to the MB Fashion Patrol CLS63 AMG

Mercedes-Benz Fashion Week Swim kicks off this year with “arresting style” as the Mercedes-Benz Fashion Force, a fully badged 2012 CLS63 AMG hits the streets of Miami to spot “stylesetters” with fresh, creative design looks. Local Miami stylists, media and a special guest have been commissioned for duty to carry out the mission.

Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, to the chicest neighborhoods in Miami, the CLS63 AMG Fashion Force is pulling over at the sight of a stylesetter and rewarding them with a ride. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to the Mercedes-Benz Presents Designer runway show, Luxe by Lisa Vogel, as well as an invitation to the official fashion force culmination event, at the Mercedes-Benz Star Lounge at The Raleigh.

“Mercedes-Benz Fashion Week Swim provides an opportunity to showcase our vehicles to an audience that places a high value on personal style and individualism,”

…says Lisa Holladay, manger of brand experience for Mercedes-Benz USA.

“The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

Immediately striking is the innovative front design of the CLS with its long, sporty hood. The elegantly drawn proportions of the CLS silhouette are enhanced by their dynamics and a new interplay of lines and surfaces. The eyes of the vehicle come to life through high-performance LED headlights. Yet the beauty truly lies within, with the all new bi-turbo V8 engine touting 33% better fuel economy.

The 2012 CLS63 AMG became available in June, but if you are lucky enough to be spotted by the Fashion Force you’ll be one of the earliest Miami locals to get a VIP ride.

(Courtesy of Mercedes-Benz)