a blog for fashionistas…where the runway is my highway

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Backstage Beauty with Beach Bunny Swimwear and MAKE UP FOR EVER…

MAKE UP FOR EVER ALLIANCE artist James Vincent created eye catching make up that brought modern pin-up prettiness to the beach, with a wink and a nod toward a more sophisticated showgirl look.

The skin glowed from within thanks to MAKE UP FOR EVER Face & Body Liquid Make Up and MAKE UP FOR EVER HD Microfinish Blush, which was applied to the apples and high points of the cheekbones.

James created a wash of color on the eyes with a mix of MAKE UP FOR EVER Eye Shadows in #97 (soft pink), #15 (ivory), #156 (taupe) and #165 (dark taupe).

He then applied MAKE UP FOR EVER Aqua Liner #13 in black for pin up perfection.

To make the eyes pop, James lined the inside of the eyes with MAKE UP FOR EVER Concealer Pencil.

A modern red lip completed the look. James applied MAKE UP FOR EVER Rouge Artist Intense in #46 to perfect the models’ pouts.

Courtesy of: Mercedes-Benz & Make Up Forever

Mara Hoffman 2012 Swim Interview

Designer Mara Hoffman might be best known for her namesake line of vibrant, flirty ready-to-wear pieces & are often spotted on the likes of Drew Barrymore, Halle Berry, Kim Kardashian, Jennifer Lopez, Nicky Hilton and many more — but her swimwear collection is quickly following suit.

Though born and raised in Buffalo, New York before studying at Parson’s in Manhattan and Central St. Martens in London — locales not exactly celebrated for their beachy weather — Hoffman’s swimwear has a decidedly tropical lean, featuring her signature prints in bold, bright colors, sexy cut-outs and bustier shapes.

Mara Hoffman Swim initially debuted as part of her spring/summer 2009 runway show in New York, and ever  since launched into a full-fledged collection with runway shows at Mercedes-Benz Fashion Week Swim in Miami each year.

WWD caught up with the designer to pick her brain about her beach must-haves and her favorite iconic moment in bikini history.

How did you segue from designing ready-to-wear to swimwear?
I’ve actually been adding swim pieces to Spring RTW collections for many years but it wasn’t until Resort 2009 that we made it its own collection. Many of the concepts and prints from the RTW flow over to swim and vice versa. It’s all usually coming from the inspiration source.

Is there a swimsuit style you find universally flattering?
Hmmm, tough one. I think each woman is built differently, so it would be very hard to find one shape that would flatter all.

What is the biggest mistake you think women make when choosing a bikini?
Not trying new shapes. I think it’s easy to get stuck on a shape they think works, but it’s always good to try new ones out.

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File On Style Interview: Nikki Silverthorne of Kooey Australia

Designed and made in Western Australia, Kooey is an entirely Australian owned and operated swimwear label.

Fully ‘home grown’, the label is also inspired by Australia. Each season Kooey’s design team, Nikki Silverthorne and Charlene Harmer focus on a specific area of the Australian landscape. Featuring bold styles and striking colors, each collection includes one pieces, bikinis and separates as well as resort wear.

Their signature prints are designed by Kooey print artist, Anne Hanning. An Indigenous Australian artist from Central Australia, Anne has created a unique contemporary style that echoes her interpretation of the Australian country and culture.

File on Style caught up with Nikki Silverthorne to get further insight into the design team and label.

Stemming from an idea of unique design and artistic origin, Kooey has become an internationally recognized brand participating at Rosemount Australian Fashion Week, Mercedes Benz Fashion Week Swim in Miami, Los Angeles Fashion Week and New York Fashion Week events. Kooey has been a major sponsor for Miss Universe Australia since 2009 and is the Official Swimwear Sponsor for the 2011 MISS TEEN USA® Pageant.

What is the inspiration for your next collection?

Each season the Kooey collection is inspired by a different area of the Australian landscape. Our 11/12 collection was inspired by the Australian Central Desert, referencing the striking colors and shapes of the desert’s spectacular landscape with bold styles and rich colors.

What is your favourite piece from the collection?

I really love our Plunging Neck Maillot. The low back shows just enough skin to be sexy but also gives you the full coverage of a one piece. Our suits are always both fashion-forward and functional, great for looking good and relaxing by the pool as well as swimming or surfing at the beach.

Are their any celebrities/artists/icons that you take inspiration from when designing?

Our inspiration comes from the colors and shapes of the Australian landscape, but there are certainly celebrities that I admire for their style.

What are your style staple pieces?

A great fitted blazer and a killer pair of heels. They are the kind of pieces you can wear with almost any outfit.

Do you have a shopping weakness?

Definitely Shoes. I have about 200 pairs and a room at home just for them.

Do you have to spend to be stylish?

I think you should invest in your staples such as jeans, a great white shirt and an amazing black dress, then each season supplement those pieces with the latest trends. You certainly don’t have to spend to be stylish, especially when places like H&M and Target are now collaborating with amazing designers to make their clothing more accessible.

Which fashion designers have been important points of reference or inspiration for you?

It’s always important to keep up-to-date with other designers collections, what they have done and where they are going. As a designer, each season you need to have the foresight to know the upcoming trends but also the confidence to have your own point of view.

What has been the greatest challenge for you so far?

Breaking into new markets. At the moment we are working on growing the label in the Australian, US and UK markets, each one has their own set of challenges.

What has been you career highlight?

Every year there is a new highlight as we continue to grow as a brand. This year we are showing at Mercedes Benz Fashion Week Swim in Miami and it will be our first solo show in the US which is very exciting for us.

What kind of advice can you offer to aspiring designers?

Nothing happens overnight. Running a successful label requires patience, perseverance, determination and a lot of hard work. While raw talent is obviously important, you also need to know your business and the industry inside out, while always having a strong vision and point of difference for each collection.

Big thanks to Mercedes-Benz, Kooey Australia Swimwear, & File On Style.

Backstage at Luli Fama with MAKE UP FOR EVER…

For the Luli Fama show, MAKE UP FOR EVER ALLIANCE artist, Lottie was inspired by the bright, vibrant colors of the night life in Cuba when creating the make up look.

The skin was all about the glow.

You too can easily look get the same supermodel makeup look! Here’s what she did to create this look.

1st, Lottie highlighted the cheeks with MAKE UP FOR EVER Sculpting Blush #20 in satin blood orange, and then gave them a beautiful shimmer by applying MAKE UP FOR EVER Uplight high on the cheek bones.

2nd, The eyes were colorful and smoky. Lottie applied MAKE UP FOR EVER Aqua Cream #5 in peach to the lids, and then added MAKE UP FOR EVER Aqua Cream #21 in turquoise to the crease and under the eyes. She blended that out and topped it with MAKE UP FOR EVER Star Powder #960 in turquoise.

To make the eyes pop even more, Lottie used MAKE UP FOR EVER Metal Powder #1 in sunflower gold in the corner of the eyes.

3rd, all the colors were brought together with smoked out MAKE UP FOR EVER Kohl Pencil #1K in black and MAKE UP FOR EVER Aqua Black in the water line.

4th, The lips were kept nude using MAKE UP FOR EVER Aqua Lip #1C and then applying MAKE UP FOR EVER Rouge Artist Intense #1 on top.

Visit MAKE UP FOR EVER’s Official Facebook for more beauty tips

& big thanks to MBFW!

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