Designer Mara Hoffman might be best known for her namesake line of vibrant, flirty ready-to-wear pieces & are often spotted on the likes of Drew Barrymore, Halle Berry, Kim Kardashian, Jennifer Lopez, Nicky Hilton and many more — but her swimwear collection is quickly following suit.
Though born and raised in Buffalo, New York before studying at Parson’s in Manhattan and Central St. Martens in London — locales not exactly celebrated for their beachy weather — Hoffman’s swimwear has a decidedly tropical lean, featuring her signature prints in bold, bright colors, sexy cut-outs and bustier shapes.
Mara Hoffman Swim initially debuted as part of her spring/summer 2009 runway show in New York, and ever since launched into a full-fledged collection with runway shows at Mercedes-Benz Fashion Week Swim in Miami each year.
WWD caught up with the designer to pick her brain about her beach must-haves and her favorite iconic moment in bikini history.
How did you segue from designing ready-to-wear to swimwear?
I’ve actually been adding swim pieces to Spring RTW collections for many years but it wasn’t until Resort 2009 that we made it its own collection. Many of the concepts and prints from the RTW flow over to swim and vice versa. It’s all usually coming from the inspiration source.
Is there a swimsuit style you find universally flattering?
Hmmm, tough one. I think each woman is built differently, so it would be very hard to find one shape that would flatter all.
What is the biggest mistake you think women make when choosing a bikini?
Not trying new shapes. I think it’s easy to get stuck on a shape they think works, but it’s always good to try new ones out.