RUNWAY OR THE HIGHWAY fashion blog

a blog for fashionistas…where the runway is my highway

Tag: trends

The Mercedes-Benz Fashion Force Hits Miami

Me posing next to the MB Fashion Patrol CLS63 AMG


Mercedes-Benz Fashion Week Swim kicks off this year with “arresting style” as the Mercedes-Benz Fashion Force, a fully badged 2012 CLS63 AMG hits the streets of Miami to spot “stylesetters” with fresh, creative design looks. Local Miami stylists, media and a special guest have been commissioned for duty to carry out the mission.

Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, to the chicest neighborhoods in Miami, the CLS63 AMG Fashion Force is pulling over at the sight of a stylesetter and rewarding them with a ride. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to the Mercedes-Benz Presents Designer runway show, Luxe by Lisa Vogel, as well as an invitation to the official fashion force culmination event, at the Mercedes-Benz Star Lounge at The Raleigh.

“Mercedes-Benz Fashion Week Swim provides an opportunity to showcase our vehicles to an audience that places a high value on personal style and individualism,”

…says Lisa Holladay, manger of brand experience for Mercedes-Benz USA.

“The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

Immediately striking is the innovative front design of the CLS with its long, sporty hood. The elegantly drawn proportions of the CLS silhouette are enhanced by their dynamics and a new interplay of lines and surfaces. The eyes of the vehicle come to life through high-performance LED headlights. Yet the beauty truly lies within, with the all new bi-turbo V8 engine touting 33% better fuel economy.

The 2012 CLS63 AMG became available in June, but if you are lucky enough to be spotted by the Fashion Force you’ll be one of the earliest Miami locals to get a VIP ride.

(Courtesy of Mercedes-Benz)

Backstage Beauty with Beach Bunny Swimwear and MAKE UP FOR EVER…

MAKE UP FOR EVER ALLIANCE artist James Vincent created eye catching make up that brought modern pin-up prettiness to the beach, with a wink and a nod toward a more sophisticated showgirl look.

The skin glowed from within thanks to MAKE UP FOR EVER Face & Body Liquid Make Up and MAKE UP FOR EVER HD Microfinish Blush, which was applied to the apples and high points of the cheekbones.

James created a wash of color on the eyes with a mix of MAKE UP FOR EVER Eye Shadows in #97 (soft pink), #15 (ivory), #156 (taupe) and #165 (dark taupe).

He then applied MAKE UP FOR EVER Aqua Liner #13 in black for pin up perfection.

To make the eyes pop, James lined the inside of the eyes with MAKE UP FOR EVER Concealer Pencil.

A modern red lip completed the look. James applied MAKE UP FOR EVER Rouge Artist Intense in #46 to perfect the models’ pouts.

Courtesy of: Mercedes-Benz & Make Up Forever

Mara Hoffman 2012 Swim Interview

Designer Mara Hoffman might be best known for her namesake line of vibrant, flirty ready-to-wear pieces & are often spotted on the likes of Drew Barrymore, Halle Berry, Kim Kardashian, Jennifer Lopez, Nicky Hilton and many more — but her swimwear collection is quickly following suit.

Though born and raised in Buffalo, New York before studying at Parson’s in Manhattan and Central St. Martens in London — locales not exactly celebrated for their beachy weather — Hoffman’s swimwear has a decidedly tropical lean, featuring her signature prints in bold, bright colors, sexy cut-outs and bustier shapes.

Mara Hoffman Swim initially debuted as part of her spring/summer 2009 runway show in New York, and ever  since launched into a full-fledged collection with runway shows at Mercedes-Benz Fashion Week Swim in Miami each year.

WWD caught up with the designer to pick her brain about her beach must-haves and her favorite iconic moment in bikini history.

How did you segue from designing ready-to-wear to swimwear?
I’ve actually been adding swim pieces to Spring RTW collections for many years but it wasn’t until Resort 2009 that we made it its own collection. Many of the concepts and prints from the RTW flow over to swim and vice versa. It’s all usually coming from the inspiration source.

Is there a swimsuit style you find universally flattering?
Hmmm, tough one. I think each woman is built differently, so it would be very hard to find one shape that would flatter all.

What is the biggest mistake you think women make when choosing a bikini?
Not trying new shapes. I think it’s easy to get stuck on a shape they think works, but it’s always good to try new ones out.

Read the rest of this entry »

File On Style Interview: Nikki Silverthorne of Kooey Australia

Designed and made in Western Australia, Kooey is an entirely Australian owned and operated swimwear label.

Fully ‘home grown’, the label is also inspired by Australia. Each season Kooey’s design team, Nikki Silverthorne and Charlene Harmer focus on a specific area of the Australian landscape. Featuring bold styles and striking colors, each collection includes one pieces, bikinis and separates as well as resort wear.

Their signature prints are designed by Kooey print artist, Anne Hanning. An Indigenous Australian artist from Central Australia, Anne has created a unique contemporary style that echoes her interpretation of the Australian country and culture.

File on Style caught up with Nikki Silverthorne to get further insight into the design team and label.

Stemming from an idea of unique design and artistic origin, Kooey has become an internationally recognized brand participating at Rosemount Australian Fashion Week, Mercedes Benz Fashion Week Swim in Miami, Los Angeles Fashion Week and New York Fashion Week events. Kooey has been a major sponsor for Miss Universe Australia since 2009 and is the Official Swimwear Sponsor for the 2011 MISS TEEN USA® Pageant.

What is the inspiration for your next collection?

Each season the Kooey collection is inspired by a different area of the Australian landscape. Our 11/12 collection was inspired by the Australian Central Desert, referencing the striking colors and shapes of the desert’s spectacular landscape with bold styles and rich colors.

What is your favourite piece from the collection?

I really love our Plunging Neck Maillot. The low back shows just enough skin to be sexy but also gives you the full coverage of a one piece. Our suits are always both fashion-forward and functional, great for looking good and relaxing by the pool as well as swimming or surfing at the beach.

Are their any celebrities/artists/icons that you take inspiration from when designing?

Our inspiration comes from the colors and shapes of the Australian landscape, but there are certainly celebrities that I admire for their style.

What are your style staple pieces?

A great fitted blazer and a killer pair of heels. They are the kind of pieces you can wear with almost any outfit.

Do you have a shopping weakness?

Definitely Shoes. I have about 200 pairs and a room at home just for them.

Do you have to spend to be stylish?

I think you should invest in your staples such as jeans, a great white shirt and an amazing black dress, then each season supplement those pieces with the latest trends. You certainly don’t have to spend to be stylish, especially when places like H&M and Target are now collaborating with amazing designers to make their clothing more accessible.

Which fashion designers have been important points of reference or inspiration for you?

It’s always important to keep up-to-date with other designers collections, what they have done and where they are going. As a designer, each season you need to have the foresight to know the upcoming trends but also the confidence to have your own point of view.

What has been the greatest challenge for you so far?

Breaking into new markets. At the moment we are working on growing the label in the Australian, US and UK markets, each one has their own set of challenges.

What has been you career highlight?

Every year there is a new highlight as we continue to grow as a brand. This year we are showing at Mercedes Benz Fashion Week Swim in Miami and it will be our first solo show in the US which is very exciting for us.

What kind of advice can you offer to aspiring designers?

Nothing happens overnight. Running a successful label requires patience, perseverance, determination and a lot of hard work. While raw talent is obviously important, you also need to know your business and the industry inside out, while always having a strong vision and point of difference for each collection.

Big thanks to Mercedes-Benz, Kooey Australia Swimwear, & File On Style.

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