RUNWAY OR THE HIGHWAY fashion blog

a blog for fashionistas…where the runway is my highway

Tag: cia martima

MBFW Swim Miami 2013 – Day 3 (July 21,2012)

Day 3 of MBFW Swim 2013!

Here’s some fun footage from Day 2, interviews with the makeup & hair stylists.

Now for the highlights!…

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Behind-The-Seams photos [part 2] Mercedes-Benz Fashion Week Miami 2012

Continuation from Behind-The-Seams photos (Part 1) CLICK PICTURE to go to Part 1

This will be my last post from behind-the scenes covering Mercedes-Benz Fashion Week Swim Miami 2012. It was such an amazing and fun experience. Both the models, designers, backstage managers–everyone– were incredibly friendly.

If anyone I’ve met there miraculously happens to be reading this right now, THANK YOU! Everyone was amazing & I can’t wait for the next time we’ll meet again.

All the swim apparel from Diesel, White Sands Australia, Poko Pano, Beach Bunny, Crystal Jin, L*Space by Monica Wise, Wildfox Swim, Caffé Swimwear, Dolores Cortés, Mara Hoffman, Aqua Di Lara, A.Ché, Norma Kamali, Red Carter, CIA.Martima, Luli Fame, LUXE by Lisa Vogel, Lisa Blue, DiNelia Brazil, A.Z Arujo, Aguaclara, Aquarella, Have Faith Swimwear, Kooey Swimwear Australia, Nicolita, Sonia Vera Swimwear, Jogo Beach, Perfect Tan Bikini, Tavik, & Zingara… were all absolutely stunning. It was torture seeing all the new swimwear and not being able to wear them myself just yet. I would’ve loved to be caught in any of their looks, especially in beautiful South Beach Miami.

Models pose backstage ready for the CAFFÉ Swimwear show

Whitney Port getting her photo taken before the Mara Hoffman show

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Behind-The-Seams photos [part 1] Mercedes-Benz Fashion Week Miami 2012

Entering the Oasis tent

Birds-eye View from The Raleigh Penthouse

Mercedes-Benz Fashion Week Swim Miami 2012! & VIP Lounge

LUXE by Lisa Vogel runway in the Cabaña Grande, only moments away from starting the show!

Models rehearsing for the CIA.Martima show

Designer Lisa Vogel being interviewed backstage Cabaña Grande

Model getting her hair retouched before the DIESEL show

SKYY Vodka bar & photo booth for guests

Model getting some MAKE UP FORVER done

Press/Media backstage getting photos of the models

Models posing backstage the Oasis before the L*Space by Monica Wise show

Model getting her hair done before hitting the runway

Kristen Cavallari walks the runway with Diesel denim flag for the DIESEL finale

Sports Illustrated model Kate Upton posing for a picture before the CAFFÉ Swimwear show

…to be continued in [part 2] Behind-The-Seams photos [part 2] Mercedes-Benz Fashion Week Miami 2012

The Mercedes-Benz Fashion Force Hits Miami

Me posing next to the MB Fashion Patrol CLS63 AMG


Mercedes-Benz Fashion Week Swim kicks off this year with “arresting style” as the Mercedes-Benz Fashion Force, a fully badged 2012 CLS63 AMG hits the streets of Miami to spot “stylesetters” with fresh, creative design looks. Local Miami stylists, media and a special guest have been commissioned for duty to carry out the mission.

Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, to the chicest neighborhoods in Miami, the CLS63 AMG Fashion Force is pulling over at the sight of a stylesetter and rewarding them with a ride. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to the Mercedes-Benz Presents Designer runway show, Luxe by Lisa Vogel, as well as an invitation to the official fashion force culmination event, at the Mercedes-Benz Star Lounge at The Raleigh.

“Mercedes-Benz Fashion Week Swim provides an opportunity to showcase our vehicles to an audience that places a high value on personal style and individualism,”

…says Lisa Holladay, manger of brand experience for Mercedes-Benz USA.

“The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

Immediately striking is the innovative front design of the CLS with its long, sporty hood. The elegantly drawn proportions of the CLS silhouette are enhanced by their dynamics and a new interplay of lines and surfaces. The eyes of the vehicle come to life through high-performance LED headlights. Yet the beauty truly lies within, with the all new bi-turbo V8 engine touting 33% better fuel economy.

The 2012 CLS63 AMG became available in June, but if you are lucky enough to be spotted by the Fashion Force you’ll be one of the earliest Miami locals to get a VIP ride.

(Courtesy of Mercedes-Benz)

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